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Miso Hungry: Top Japanese Snacks in Singapore!
Japan is a top tourist destination in the world, and people go there not just for the attractions, culture, and history but also for its food scene. When it comes to snacks, the Japanese don’t fail to impress with their hearty, sweet, and savoury options.
Luckily, you don’t have to fly all the way to Japan to get your hands on some of their world-famous treats if you’re already here in Singapore. The Lion City has a ton of Japanese bakeries, supermarkets, and specialty stores that sell them!
From limited-edition KitKat flavours to crunchy and addictive rice crackers, we compiled a list of the best Japanese snacks you can find in Singapore. Happy snacking!
Pocky

Pocky is a quintessential Japanese snack that almost every kid in Singapore knows about. These colourful cream-coated breadsticks are so light and easy to carry around, making them highly favoured by children and teenagers as a school snack.
Despite its launch in the 1960s, Pocky remains very popular to this day. Hundreds of flavours have been released, with special editions coming in flavours like kopi-kaya (Singaporean coffee and coconut jam), Japanese cherry blossom, and more.
Furthermore, Pocky’s packaging is visually attractive, featuring cute characters, vibrant stickers, and seasonal designs for special flavours. Carrying a box of Pocky becomes a stylish accessory, especially with limited edition flavours!
Where to Get It: Iroha Mart, 68 Orchard Rd, B2-17/18 Plaza Singapura, Singapore 238839 Meidi-Ya Supermarket, #B2-111 to #B2-121, 1 Kim Seng Rd, Singapore 237994 Don Don Donki, 6 Eu Tong Sen Street, #B1, #11-28/44-51 The Central, Singapore 059817 FairPrice, multiple locations across Singapore CS Fresh, 1 Kim Seng Promenade, #B1 – 139, Singapore 237994 Average Price: $1.20 to $2.30, price varies depending on flavour and edition |
Seaweed or Nori Tempura

Tempura is a popular menu item sold in many Japanese restaurants in Singapore, and we enjoy it either as a snack or entree. Tempura comes in many kinds, namely shrimp, vegetables, and even egg, but our favourite is no doubt seaweed or nori.
In Japan, seaweed tempura is a popular bar snack, but in Singapore, enthusiasts enjoy these crispy, savoury, and slightly sweet nori sheets straight from the bag. While readily available at Japanese restaurants and grocers, they’re also fairly easy to make at home.
Available in various flavours, spicy wasabi and salted are the most popular in Singapore. Special edition flavours like chilli crab or salted egg yolk can be found in most supermarkets, and we highly recommend trying them!
Where to Get It: Iroha Mart, 68 Orchard Rd, B2-17/18 Plaza Singapura, Singapore 238839 Sheng Siong Supermarket, multiple locations across Singapore Don Don Donki, 6 Eu Tong Sen Street, #B1, #11-28/44-51 The Central, Singapore 059817 Teppei Japanese Restaurant, 1 Tras Link, #01-18 Orchid Hotel Singapore, Singapore 078867 The Golden Duck Singapore, shop online here Average Price: $2.20 to $4.30, price varies depending on flavour and edition |
KitKat

KitKat, an iconic chocolate wafer bar, didn’t originate from Japan, but the country has undoubtedly pushed the confection to international acclaim thanks to its limited edition flavour releases.
Today, Japanese KitKat flavours are highly sought-after by chocolate lovers around the world, especially in Singapore. Some of the most popular Japanese flavours include matcha green tea, Japanese cherry blossom, sake, hojicha (roasted tea), and sea salt.
You’ll find KitKat at almost every supermarket and confectionery store in Singapore, but special flavours may only be found in select Japanese supermarkets and stores in the island. You might have better luck ordering rarer flavours online though!
Where to Get It: Iroha Mart, 68 Orchard Rd, B2-17/18 Plaza Singapura, Singapore 238839 TOKISO Japan Mart and Desserts, 9A Serangoon North Ave 5, #01-02, Singapore 554500 Don Don Donki, 6 Eu Tong Sen Street, #B1, #11-28/44-51 The Central, Singapore 059817 RedMart, 8 Shenton Way, #43-01 AXA Tower, Singapore 068811 J-Mart, 1 Vista Exchange Green, #B1 – 28 The Star Vista, Singapore 138617 Average Price: $12 per pack of 12 |
Tokyo Banana

Tokyo Banana is Asia’s version of an American Twinkie, but we can hardly call it the same thing. Tokyo Banana is a fluffy sponge cake filled with banana custard cream and, unlike Twinkies, has a short shelf life because it’s made with real bananas.
No hate to Twinkies, but Tokyo Banana is a fairly elevated version of a regular custard-filled sponge cake. It’s shaped like a banana, smells like a banana, and tastes like a banana (maybe even better, but that’s just us!).
The snack is also notorious for being difficult to find outside of Japan, but luckily, markets and even convenience stores in Singapore regularly have them in stock. Tokyo Banana isn’t the cheapest snack on our list with packs costing around $9.90 a pop!
Where to Get It: Don Don Donki, 181 Orchard Road Orchard Central, #B2 01-10/30/43 & #B1 15-29/K7, 181 Orchard Rd, K8, Singapore 238896 Isetan Scotts, 350 Orchard Rd, Shaw House, Singapore 238868 Ginza Sweets Singapore, shop online here Average Price: $9.90 per pack of 4, or $28 per pack of 8 |
Rice Crackers or Senbei

Rice crackers are a typical snack you’ll find across Southeast Asia, but the Japanese senbei is no doubt the “king” of all rice cracker snacks in Asia. Senbei come in different shapes and sizes, but they’re typically round or elongated like fingers.
These crispy crackers are often seasoned with salt and soy sauce, giving them their iconic savoury kick. Some Japanese restaurants and stores release gourmet senbei, often in flavours like sea urchin and red pepper.
But, you don’t have to visit upscale restaurants to get your hands on this addictive snack. Japanese supermarkets sell senbei alongside bags of chips, so it’s actually not that hard to find or expensive to buy.
Where to Get It: Iroha Mart, 68 Orchard Rd, B2-17/18 Plaza Singapura, Singapore 238839 Bankaku Singapore, 391 Orchard Rd, Singapore 238873Meidi-Ya Supermarket, #B2-111 to #B2-121, 1 Kim Seng Rd, Singapore 237994 Kuriya Japanese Market, 133 New Bridge Rd, #B1-23 Chinatown Point, Singapore 059413 Don Don Donki, 181 Orchard Road Orchard Central, #B2 01-10/30/43 & #B1 15-29/K7, 181 Orchard Rd, K8, Singapore 238896 Average Price: $2.10 per pack of 20 |
Shiroi Koibito

Shiroi Koibito literally translates to “white lover” but its name has little to do with the actual snack, save for its colour. Shiroi Koibito is a French-style biscuit stuffed with white chocolate in its centre, giving you a sweet, and creamy “melt-in-your-mouth” delight.
The snack is sold all over Japan, but the best-known place to get them is Sapporo, Hokkaido. The region is known for its milk and dairy products, including Shiroi Koibito, but you won’t need to fly all the way there to get your hands on these sweet treats.
Aside from the classic Shiroi Koibito brand, you can also get other renditions of this creamy biscuit from Japanese confectionery stores across Singapore. Just make sure to get those labelled with milk sourced from Hokkaido if you want the real thing!
Where to Get It: Tokyo Milk Cheese Factory, 252 North Bridge Rd, B1-73, Singapore 179103 Hokkaido Dosanko Plaza, 11 Kim Seng Promenade, SingaporeMeidi-Ya Supermarket, #B2-111 to #B2-121, 1 Kim Seng Rd, Singapore 237994 Kuriya Japanese Market, 133 New Bridge Rd, #B1-23 Chinatown Point, Singapore 059413 Don Don Donki, 181 Orchard Road Orchard Central, #B2 01-10/30/43 & #B1 15-29/K7, 181 Orchard Rd, K8, Singapore 238896 Average Price: $29 per pack of 12 |
Fruit Jellies

People with a sweet tooth may not get enough of Japanese fruit jellies once they sink their teeth into them for the first time! Fruit jellies are common sweets you’ll find in many candy stores in Singapore, but the Japanese versions have a different spin to them.
What sets Japanese fruit jellies apart is that they’re usually made with real fruit juice and red algae (as a jellying agent). In Japan, these fruit jellies are eaten as vitamin supplements, so you’re getting a pinch of nutrition in every bite of these chewy treats.
The most popular jelly flavours are grape, plum, orange, and lemon, but you can also get gourmet flavours like sakura, matcha, yuzu lemon, and Yubari melon in select Japanese candy stores selling the Kasugai brand in Singapore!
Where to Get It: Umeya, 1 Jurong West Central 2, Singapore 648886 Japan Home, Jurong West Street 61, Singapore 648331 Meidi-Ya Supermarket, #B2-111 to #B2-121, 1 Kim Seng Rd, Singapore 237994 Makoto-Ya, 9 Kaki Bukit Rd 2, Building, #01-05 Gordon Warehouse, Singapore 417842 Don Don Donki, 181 Orchard Road Orchard Central, #B2 01-10/30/43 & #B1 15-29/K7, 181 Orchard Rd, K8, Singapore 238896 Average Price: $4 to $5.90 per pack |
Onigiri or Rice Balls

If you’re planning a picnic soon and are thinking of tasty snacks to bring, consider packing a bunch of onigiri or Japanese rice balls. These triangular snacks are made with soft rice, moulded into shape and filled with salmon, tuna, or your choice of meat.
The fillings are often lightly seasoned with soy sauce and mayo, and because onigiri is designed to be portable, you can chow down two or three in one sitting, anywhere you go.
Some Japanese restaurants serve onigiri as an appetiser, but you can also try your hand at making some on your own. If you don’t have the time, you can purchase them at almost any Japanese mart, convenience store, or hawker stall across Singapore.
Where to Get It: Mr. Onigiri, 215P Upper Thomson Rd, Singapore 574349 Samurice, 7 Wallich St, #B1 – 07, Singapore 078884 Sanpoutei Ramen, 350 Orchard Rd, #B1-04/05, Singapore 238868 Onigiri Planet, Petir Rd, B2-36 Hillion Mall, Singapore 678278Onigirazu Don, 2 Senja Cl, #02-04, Singapore Average Price: $5.90 to $8.90 per serving |
Oden

Japanese oden, or fishcake and meatball skewers, are a favourite snack among the Japanese during winter. Sadly, we don’t have snowy seasons in Singapore, but that shouldn’t stop fans of Japanese cuisine from indulging in this warm and hearty snack!
Oden comes in different kinds of skewered meats and cakes: there are tofu blocks, daikon, meatballs, mushrooms, and fish cakes, cooked in a light savoury broth. Once you’ve picked out the skewers, they’ll be served in a bowl brimming with broth.
Traditional oden stalls cook the skewers on a metal boiler at the front where customers can easily point out what items they want for their order. In Singapore, you can find this snack at specialty oden shops or in convenience stores (albeit, with limited options).
Where to Get It: Chanko Oden, 3 New Bugis St, Singapore 188867 Nobu-Ya, 190 Middle Rd, #01-05, Singapore 188979 Sandaime Hiraki Kaisenyaki Oden, 9 Raffles Blvd, #02-10/11 Millenia Walk, Singapore 039596 Sandaime Bunji, 9 Raffles Blvd, #01-14/15 Millenia Walk, Singapore 039596 Oden Izakaya by Kai, 150 Orchard Rd, #04-25 Orchard Plaza, Singapore 238841 Average Price: Starts at $1.20 per skewer |
Mochi

Sweet, chewy, and irresistible––these are three words that best describe mochi, a Japanese starchy dessert that comes in various sweet fillings and flavours. Mochi took the world by storm fairly recently, and the hype won’t seem to die down anytime soon.
Mochi is popular as a topping for frozen yoghurt, ice cream, or sweet drinks, but they’re tasty even on their own. In Singapore, you can find mochi in varying flavours, with matcha, Hokkaido milk, strawberry, and red bean as the most popular flavours.
If you’re thinking about getting your girlfriend or boyfriend something sweet for Valentine’s Day, consider gifting them a box of premium mochi instead. Chocolates work, but an assortment of chewy mochi is worth a shot if you want to impress them!
Where to Get It: Kane Mochi, 201 Victoria Street #02-50 Bugis+, Link Bridge, Singapore 188067 Tsujiri the Central Store, 6 Eu Tong Sen St, #01-74, Singapore 059817 Mochi Mochi, 1 W Coast Dr, #01-103 NEWest, Singapore 128020 Ah Chew Desserts, 1 Liang Seah St, #01-10/11 Liang Seah Place, Singapore 189032108 Matcha Saro, 5 Temasek Blvd, #B1-K5, Singapore 038985 Average Price: Starts at $14 for a box of 6 |
Melon Pan or Melon Bread

If Singapore has kaya toast, then Japan has melon pan. Melon pan, or melon bread, is a beloved Japanese sweet bun that’s popular in China, Taiwan, and of course, Singapore.
It’s a sweet and fragrant bread, coated with a crispy biscuit-like crust.
Despite its name, melon pan doesn’t traditionally contain any melon flavour. Rather, the name comes from the bun’s shape, which resembles a lot like a melon or cantaloupe once the crust has formed after the baking process.
However, many bakeries have added different flavours to the bun––melon included. It’s best enjoyed with coffee, tea, or even on its own. You’ll find this sweet bread in many Japanese bakeries in Singapore (and there are a lot of them!).
Where to Get It: Gokoku Japanese Bakery, 1 Kim Seng Promenade, #B1-136, Singapore 237994 Beard Papa’s, 68 Orchard Road, #B2-27/28, Plaza Singapura, Singapore 238839 Pullman Bakery, 9 Raffles Blvd, #01 – 97 / 98, Singapore 039596 Belle-Ville Pancake Cafe, #01-01B Bugis Junction Towers, 230 Victoria St, Singapore 188024 Kamome Bakery, 169 Thomson Rd, Singapore 307621 Average Price: $1.50 to $3 per bun |
Takoyaki

Any fan of street food probably knows takoyaki, a delicious Japanese street food that’s commonly sold in street markets in Japan and around the world. Takoyaki comes in the form of savoury pancakes, shaped into small balls and filled with octopus and veggies.
In Singapore, takoyaki is sold in restaurants and Japanese specialty shops that cook them all day long. Aside from the original octopus filling, you can also get takoyaki with chicken, ham, cheese, beef, crab, and fish.
Popular toppings include mayonnaise, mushroom flakes, red pepper flakes, and nori. These round snacks are really filling, and best enjoyed as an evening snack paired with a pint of cold craft beer!
Where to Get It: Tsukiji Gindaco, Stall 17, Food Opera, Ion, Singapore Gindaco, 313 Orchard Rd, #05-01/02/03, Singapore 238895 Yummy Takoyaki, 6 Jln Pisang, Singapore 199073 Wow Tako, 200 Victoria St, #B1-K13 Bugis Junction, Singapore 188021 Ajiya Okonomiyaki Restaurant, 104 Jalan Jurong Kechil, Singapore 598603 Average Price: $4.50 to $6 per order |