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The 5 Best PR Agencies in Singapore

The 7 Best PR Agencies in Singapore

How We Picked Leading Public Relations Firms in Singapore

Expertise

We handpicked agencies that have strong client portfolios on top of having all the essential industry knowledge in public relations.

Experience

Longevity is a testament to the credibility of a company or agency. This is why we picked PR agencies with extensive years of experience in the industry.

Ease of Communication

Agency teams should have a strengthened relationship with their clients to understand the vision for a certain project.

They should also be accommodating of remarks and possible criticisms on the condition that these are conveyed constructively.

Quality

The most important criterion in picking trustworthy PR agencies in Singapore is, of course, the quality of their work. We picked agencies that not only produce effective outputs but also deliver them in a timely manner.

1. absolutePR

absolutePR Homepage

Website: absolutePR | Home | Singapore PR Company

Address: 391B Ngee Ann City Tower B #22-01, Singapore 238874

Contact Details: +65 6221 2688 / [email protected]

Operating Hours:

Monday to Friday: 9:00 am – 6:00 pm

Saturday to Sunday: Closed

Google Reviews4/5
Total Reviews4/5
Score Consistency5/5
Expertise5/5
Experience  4/5
Ease of Communication  4.5/5
Quality   4.5/5

Pros

  • Wide array of services
  • Creates specific strategies per the client’s needs
  • Ample industry knowledge

Cons

  • Cost of services isn’t fixed
  • Not the best option for large corporations

“Be Seen, Be Heard, Be Absolute” is the striking motto of Absolute PR, and their projects certainly reflect it.

Believe it or not, they have been in the biz since 2005. One would expect a company that has been established 17 years ago would not to catch up with the trend, but Absolute PR is effectively moving with the times.

Their services range from traditional PR to digital PR and integrated PR.

Integrated PR is a combination of traditional and digital PR, which we believe is incredible because it uses the time-tested strategies in traditional PR while also recognizing the need to accommodate the current digital landscape.

What we really like about Absolute PR is that the company is a jack of all trades. Their line of expertise extends to fashion and aesthetics, beauty, home and lifestyle, food and beverage, retail, and even big institutions.

With the number of clients they have, it’s a wonder to us how they’ve developed various strategies for each.

But, for an overview of their service, Absolute PR amplifies their client’s public image through media engagement and brand strategies that consist of social media management, influencer activator, creative content, and experiential events.

It was also easy to connect with this agency. Despite the obvious demand for their services, they still managed to answer our simple queries about their services, which we really appreciated.

It’s a bummer though that they couldn’t give us a definite cost of their service since we weren’t potential a client. So, if you want to hire Absolute PR, make sure to be persistent when transacting with them.

2. BCW

BCW Homepage

Website: BCW | Global Communications Agency (bcw-global.com)

Address: 50 Scotts Road #01-01, Singapore 228242

Contact Details: [email protected]

Operating Hours:

Monday to Friday: 9:00 am – 6:00 pm

Saturday to Sunday: Closed

Google Reviews5/5
Total Reviews4/5
Score Consistency4.5/5
Expertise5/5
Experience  5/5
Ease of Communication  4.5/5
Quality   5/5

Pros

  • Wide array of services
  • Creates specific strategies per the client’s needs
  • Ample industry knowledge

Cons

  • Cost of services isn’t fixed
  • Not the best option for small or start-up companies
  • Takes time to respond to customer queries

Would you believe us if we told you that BCW Singapore was established in 1973? That’s almost five decades of service!

It’s truly one of the pioneers in the industry. And there are several reasons why.

BCW offers corporate, consumer, and business-to-business communications. They also specialize in digital communications and content strategy, and issues and crisis management in addition to media and crisis training.

But more than its fundamental services, BCW prides itself on its ability to create strategies that are unique to the needs of its clients. And for a strategy to become effective, they actually assess the areas and sectors their clients represent.

The more we know about BCW, the more we realize that the company’s success is because of its ability to understand its clients, growing trends, and existing tools. When combined, these considerations formulate ingenious PR strategies.

Said strategies are so effective that world-renowned pharmaceutical brands like AstraZeneca and Pfizer sought the company’s services.

There’s a catch, though, especially if you’re a start-up brand. We’re afraid BCW won’t cater to you yet since their services are mostly oriented toward big corporations like the previous ones we’ve mentioned. 

Another thing is that they will test your patience because you will have to wait for a relatively long amount of time before they respond to your inquiries. If you’re in a rush to hire a PR agency, cross this one out. 

Regardless of those teeny bits of lapses, you can still expect BCW to serve your business with the highest degree of professionalism and expertise.

3. Brand Incorporated

Brand Incorporated Homepage

Website: The Lifestyle Public Relations (PR) & Communications Agency | Singapore | Malaysia (brand-incorporated.com)

Address: 71 Lorong 23 Geylang, Singapore 388368

Contact Details: +65 6223 1866 / [email protected]

Operating Hours:

Monday to Friday: 9:00 am – 6:00 pm

Saturday to Sunday: Closed

Google Reviews4.5/5
Total Reviews4/5
Score Consistency4/5
Expertise4.5/5
Experience  4.5/5
Ease of Communication  4/5
Quality   4/5

Pros

  • Wide array of services
  • Creates specific strategies per the client’s needs
  • Ample industry knowledge
  • Specializes in consumer lifestyle-oriented business

Cons

  • Cost of services isn’t fixed
  • Not the best option for big businesses
  • Takes a while to respond to clients

If you’re looking for a PR company that generally specializes in amplifying consumer lifestyle-oriented business, then Brand Incorporated is the one for you.

15 years in service, Brand Incorporated’s passion to boost consumer lifestyle communications has earned them a place among the top PR agencies in Singapore.

This company takes on big brands and companies that even non-Singaporeans are familiar with.

Among the many brands and campaigns that Brand Incorporated worked on are Kate Spade, Wacoal and Karl Lagerfeld, Sofitel, and Bang & Olufsen.

So, what made these companies trust Brand Incorporated in the first place?

Well, this company incorporates intuition with the proper utilization of traditional, digital, and social media platforms. 

On top of these, Brand Incorporated creates engaging content that’s based on Google Analytics and SEO insights to deliver its clients’ needs.

In a way, Brand Incorporated lifts the assumption that lifestyle businesses are a much more straightforward and uncomplicated trade than formidable businesses like finance.

At this point, you already know this agency’s specialization. So, if you’re considering hiring Brand Incorporated for your business, we’d like you to note that they have a few weeks’ lead time before getting to your request.

They also didn’t disclose the cost of their service, which we think would discourage prospective clients from actually considering it. 

After all, it’s always better to have at least an approximation of the money you’re going to spend, especially if you have a specific budget. 

4. Affluence PR

Affluence PR Homepage

Website: Top PR Agency in Singapore | Marketing Communications Firm Singapore (affluencepr.com)

Address: 9 Raffles Place Republic Plaza 1 #06-00, Singapore 048619

Contact Details: +65 3163 4653

Operating Hours:

Monday to Friday: 9:00 am – 6:00 pm

Saturday to Sunday: Closed

Google Reviews4.7/5
Total Reviews4/5
Score Consistency4/5
Expertise5/5
Experience  5/5
Ease of Communication  3.5/5
Quality   4/5

Pros

  • Wide array of services
  • Creates specific strategies per the client’s needs
  • Ample industry knowledge
  • In-depth PR strategies

Cons

  • Services lean towards retail and food and beverage industries
  • Takes a while to respond to clients

Affluence PR is straightforward when it comes to its services and that’s what drew us to it.

Specializing in public relations for deluxe retail establishments in Asia, Affluence PR is the go-to if you wish to communicate your brand’s message to the public. In fact, this company refers to the public image of a brand as its “voice.”

And what does a brand need to do to make its voice heard? Shout!

“Shouting” is what Affluence PR does for these brands, and this company has done so for 15 years already.

Based on our research, this agency has four-pronged services that range from public and media relations, social media marketing, influencer marketing, and public and media relations training.

For us, this translates to a dynamic company with diverse teams that work on perfecting the image of a certain brand as well as looking for effective ways to promote a product to the broader market, especially in Asia.

To establish a brand’s positive and lasting image, Affluence PR created an elaborate process that increases brand awareness by employing methods such as media coverage, press conferences, TV interviews, media events, and so much more.

And as a result of this, Affluence PR has already served more than 300 brands in retail, food and beverage sectors, and social media.

However, considering the number of clientele that they currently deal with, it’s possible that they will get back to your initial queries after a week or so. At least, that’s what they did with ours.  

We’d also like to highlight that Affluence PR is an agency that specializes in retail and lifestyle, so if your business leans towards real estate, sole proprietorship, and the like, then their services simply won’t suit yours. 

5. PRecious Communications

PRecious Communications Homepage

Website: Award Winning PR Agency | PRecious Communications (preciouscomms.com)

Address: 4 Ann Siang Hill, 3rd Floor, Singapore 069786

Contact Details: +65 65303 0567 / [email protected]

Operating Hours:

Monday to Friday: 9:00 am – 5:00 pm

Saturday to Sunday: Closed

Google Reviews5/5
Total Reviews4/5
Score Consistency5/5
Expertise5/5
Experience  5/5
Ease of Communication  4/5
Quality   4.5/5

Pros

  • Wide array of services
  • Creates specific strategies per the client’s needs
  • In-depth PR strategies
  • Dynamic team collaboration

Cons

  • Cost of services isn’t fixed 
  • Takes a while to respond to clients

Like almost all PR agencies we’ve mentioned here, PRecious Communications does media relations, corporate communications, risk and crisis management, and digital and social media marketing.

However, what sets PRecious Communications apart from other agencies despite the near-similarity of the services they offer is that they cater to every business, whether big or small and local or international.

Founded in 2012, this agency has always been known to combine traditional and digital processes to provide holistic services to its clients. 

In fact, they are staunch in their approach to complement traditional PR services with media relations and digital programs.

And in doing so, they ensure that the client’s brand or company builds credibility on all platforms as well as invite the interest of both customers and investors.

What we like more about PRecious Communications is that they figure out a brand or company’s niche first before deep diving into building an approach to establish a brand’s image.

After finalizing a company’s needs, PRecious Communications rounds up all the appropriate individuals from their team to construct promotional strategies that are suitable for the brand.

The agency actually prides itself on its unwavering spirit of collaboration and sharing of deep knowledge on their respective expertise. 

And for us mere observers, this isn’t just an admirable attribute but is also essential to the success of establishing a brand’s image.

But like the others that we’ve mentioned in this list, they’re also not quick to respond to client inquiries. Again, maybe this could be chalked up to the number of clients they’re dealing with. 

They also didn’t disclose a fixed rate, not even for base fees, for their services. The reason for that is lost to us, but overall, we think PRecious Communications is still worth checking out.

6. ENCE Marketing Group

Website: https://encemarketing.com/

Address:

9 Raffles Place Republic Plaza 1 #06-00
Singapore 048619

Contact Details: T : +65 3163 4653

Operating Hours: Contact for more information

Google ReviewsN/A
Total ReviewsN/A
Score ConsistencyN/A
Expertise5/5
Experience  5/5
Ease of Communication  4/5
Quality   4/5

Pros

  • Wide array of marketing services
  • KPI-driven marketing agency
  • Wide range of experience in different branding and marketing initiatives

Cons

  • Operating hours unavailable

ENCE Marketing Group is a KPI-driven agency that guarantees to deliver results for every dollar you give or you get your money back.

They provide integrated marketing that amplifies every marketing dollar, after all.

Since 2017, they’ve involved in a range of branding and marketing initiatives for hundreds of their clients.

These initiatives include Branding, Marketing Positioning, Target Market Definition, Marketing Budgeting, Public Relations, Digital/Social Media Campaign Management, Marketing Research and Marketing Copywriting.

What we like is they have specialist marketing companies with each being focused in a specific area of marketing.

Of course, they have an experienced team equipped with the relevant skill set and experience needed in each marketing area.

We think it’s amazing that their average marketing ROI is 153%. They’ve spent almost a hundred thousand hours on their hundreds of projects and each second has been worth it.

It’s no surprise to us that they’ve garnered a number of awards and recognition for their work.

All in all, we highly recommend!

7. Litmus PR

Website: https://litmuspr.com.sg/

Address: 8 Keppel Bay View, Singapore 098406

Contact Details: [email protected]

Operating Hours: Weekdays: 9:00 – 18:00

Google ReviewsN/A
Total ReviewsN/A
Score ConsistencyN/A
Expertise4/5
Experience  4/5
Ease of Communication  4/5
Quality   4/5

Pros

  • Expertise Across Industries
  • Innovative Approach
  • Proven Track Record
  • Media Expertise

Cons

  • Cost Consideration

Litmus PR stands as one of the premier PR agencies in Singapore, offering comprehensive services in public relations and communications tailored to drive success for both established corporations and innovative startups. With a keen focus on delivering outcome-driven campaigns and a commitment to understanding clients’ objectives, Litmus PR has established itself as a leader in the industry.

Litmus PR boasts a team of seasoned professionals with expertise across a diverse range of industries, including adtech, AI, analytics, cloud, data, finance/fintech, robotics, and more. Their breadth of experience allows them to craft tailored strategies that resonate with target audiences and drive impactful results.

With a focus on creativity and innovation, Litmus PR goes beyond traditional PR practices to develop cutting-edge campaigns that capture attention and spark engagement. From content marketing to social media and digital solutions, they leverage the latest trends and technologies to deliver compelling brand stories.

With years of experience supporting corporations and startups in Singapore and beyond, Litmus PR has a proven track record of success. Their clients have raised significant funding, executed mergers and acquisitions, and achieved notable milestones, thanks to the strategic guidance and support provided by the agency.

Litmus PR understands the importance of media engagement in shaping brand reputation and visibility. Their media management expertise ensures that clients receive impactful coverage in reputable publications, helping to enhance credibility and reach target audiences effectively.

While Litmus PR offers top-tier services, the cost of engagement may be a consideration for some clients, particularly startups and small businesses with limited budgets. However, the agency’s focus on delivering tangible results can justify the investment for many clients.

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